Summary: FutureConsumer.Com - Frank Feather

This work offers a summary of the book “FUTURECONSUMER.COM: The Webolution of
Shopping to 2010” by Frank Feather.Frank Feather is a public speaker and
global business futurist. After working as a strategic planning executive for
three of the world’s largest banks, he founded his own consulting business in
1981. The Internet revolution, or “Webolution”, takes the shopping experience
out of shops and into the home, or anywhere else the consumer may prefer to
be. This transition will completely transform the commercial and personal
lifestyle landscape, effectively reversing everything the industrial
revolution required. In effect, e-commerce will morph into m-commerce (mobile
commerce) as people move the bulk of their shopping online to enhance the
quality of their lives.On the Internet, you don’t need thousands of competing
stores – just a few sites which make it onto the favorites list of the
consumer’s browser. According to Frank Feather, the current debate over
whether the best approach to e-commerce is “brick-and-mortar”, “pure clicks”
or a hybrid “bricks-and-clicks” is largely irrelevant. Instead, retailers
should be focused squarely on winning the attention of the Internet consumer,
because there will only be one or two winners at most in each product
category.Read FutureConsumer.com and win the Webolution!