Inside Apple

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership
and innovation. He introduces Apple business concepts like the 'DRI' (Apple's
practice of assigning a Directly Responsible Individual to every task) and the
Top 100 (an annual event where that year's top 100 up-and-coming executives
were surreptitiously transported to a secret retreat with company founder
Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about
how Apple innovates, deals with its suppliers, and is handling the transition
into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation
into the unique company, its lessons about leadership, product design and
marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring
some of the Apple magic to their own company, career, or creative endeavour.